Issa Rae’s New Rosé
By Shelby Stephens Photos Kelsey Fain
Issa Rae, the acclaimed actress and creative powerhouse, has officially entered the world of wine with her new Viarae Prosecco Rosé. This exquisite sparkling wine, characterized by its soft pink hue and refreshing flavors, reflects Rae’s vibrant personality and passion for celebration. In this article, we delve into the inspiration behind Viarae, the unique tasting notes that make it stand out, and how it embodies Rae’s journey as a trailblazer in both entertainment and entrepreneurship. Join us as we toast to this exciting new venture and explore the essence of Rae's bubbly creation.
The flushed pink fade of Issa Rae’s new Viarae Prosecco Rosé, an extension of the award-nominated sparkling wine, is aromatic and refreshingly crisp. Created in partnership with GALLO, Rae proudly debuts the sparkling rosé that blends expressive red and citrus fruit characteristics, with the profile of prosecco. Releasing this month in select markets, Viarae Prosecco Rosé is the perfect choice for any occasion. The new variety offers a stimulating aperitif that claims its place at the table during any course.
Viarae Prosecco debuted in October 2023, and quickly expanded nationwide within six months of its release. More than just a fresh take on Italian wine, the lively blend represents the freedom to let loose and be authentic. Made from high-quality Glera and Pinot Noir grapes, this vivacious Prosecco Rosé is accented by generous notes of ripe raspberry, strawberry and peach. A hint of sweetness on the finish adds to this soulful refreshment. The brand is on its way to becoming accomplished just like the owner.
Her signature drink’s popularity garnered the attention of GALLO, a global leader in wine, spirits, malt beverages, and RTDs. GALLO is deeply committed to sustainability and providing the highest quality products for every occasion.
VISTAS Magazine recently touched base with the mogul to discuss the launch of Viarae Prosecco Rosé and her commitment to community. Subscribe to VISTAS for the full conversation in the upcoming October/ November issue.
Viarae visibly continues to shine a light on the underrepresented winemakers whose contributions have enriched the wine industry. The new Viarae Prosecco Rosé is available nationally through select retailers and on-premise establishments. Visit www.viarae.com for more information.